Unique Public Relation Tool?
While preparing for class over the weekend, I read Chapter 12* (Marketing Channels and Supply Chain Management 358) which opened with a summary of how Caterpillar has “dominated the world’s heavy construction, mining, and logging equipment” industry by utilizing the various concepts that were covered in the chapter.
As I was reading, I recalled a recent Orange County Chopper (OCC) episode that featured a motorcycle that was custom built for Caterpillar. While the motorcycle has nothing to do with marketing channels and supply chain management utilized by Caterpillar, I thought it would be an interesting transition to the concepts that are coming up in Chapter 15* (Advertising, Sales Promotion, and Public Relations 452).
*Principles of Marketing, Kotler & Armstrong, 11th Edition
posted by Curt @ 11:17:00 AM
3 Comments:
do you know who the bike was designed for ... its purpose etc ?
I don't know if they mentioned exactly who this one was ordered by (designed for)...CEO, VP, etc., but they did premier the bike to one of the Caterpillar manufacturing locations.
If you haven't ever seen the show, I HIGHLY recommend it...very entertaining...motorcycles are secondary...this show is about the family building the bikes. Check here for the other bikes that they've done over the years. Save your money though...$100,000+
Maybe a Wharton theme bike?
Post a Comment
<< Home