Blog With A Purpose

So what is the “Purpose” of this blog?

In addition to fulfilling the requirements defined in the course syllabus, we are primarily using the blog “as an effective communications tool, that enables you to work well in groups, share information with fellow classmates and team members while also drawing from some of the latest information and insights coming from the internet.”

Each class member has been assigned to a company team; my company for this project is Procter & Gamble. At the same time, we’ve also been assigned to be a specialist for our team; I’ll be the pricing specialist. Each company team will have a specialist to cover the "4 Ps" (product, price, promotion and place) and segmentation/global marketplace.

Besides the primary objective (and hopefully an excellent grade), we should be able to leave with some basic (I believe Alex used the word rudimentary) HTML skills and a deeper familiarity with the internet and its marketing capabilities.