Two more cents...

I think that Lee Odden says it well in his May 24, 2005 post: “Blogging ain’t going away. The conversation is going to go on without you. Be there or be square.”

For me, it will be interesting to see how this technology develops and where it will ultimately be utilized when the “dust settles,” so to speak. While the line between web sites and blogs is blurred, I believe that some combination of the two is an essential tool in any company’s tool box.